Film: Carpe Diem
Country: Italy
Director: Sergio Cannella
Duration: 1 min
Category: Who Owns the Water
‘Turn the tap off when you don’t need it. Stop wasting water’. The fundamental basic earliest ground-zero lesson in water conservation that is every mother’s continuous rant and every child’s initiation, knowingly or otherwise, into caring for his environment. Director Cannela’s film-spot is a light-hearted, surreal take on it that while underlining the importance of water to the planet and all its beings also confirms the nagging suspicion that Mama knows best.
Winner, IUOW, Los Angeles 2007
Best Short, Children’s Film Award, New Delhi, Vatavaran 2007
UNESCO Special Prize, Salento Finibus Terrae 2007
Best Short, Cineambiente 2007
WWF Special Prize, THE Animal Spot Film Festival 2007
Winner, Children Earth Vision Award, Earth Vision Tokyo 2008
Sergio Cannella was born in Palerno, Italy on 12th January, 1966. He began his career as a cinematographer specializing in Steadicam with the American School of Garret Brown. He has collaborated on many television events in Italy and abroad. Currently, he is involved in directing documentaries, satellite programs and advertisements while also initiating an ongoing campaign of attention to moral values and social sensibilities.